We are only now learning how to sell audience based on what we know or surmise about our audience. But we moved beyond even that on Saturday, focusing on the messages businesses want to communicate to prospective customers, most of which should be...Demos, not memos*
Clay Shirky says that journalism is in a time of revolution. Yesterday, we fired the first shot.
In the manifesto we posted last week, we identified four strategies for funding journalism. These links point to demonstrations of new revenue models we developed for news companies:
* Coined by Matt Waite, creator of Politifact
23. March 2009 at 6:01 pm :
And from what I can see, its a total waste of effort.
Why are you wasting your time trying to fix what ain’t yours to fix?
You should align you efforts with someone whose business model is broken, yet, like the post office.
The internet is eating their lunch too since the ROI on spam is a lot better than on direct mail. A stamp may be cheap but it costs something. The overhead on spam is very, very low.
If you made them an offer to store .PDFs (or audio or video or.zip files) of your content on their servers and let them act as your “news agents”, distributing copies of the files, for profit, via RSS, I’m sure you could reach a mutually beneficial arrangement.
The post office in NOT involved with content creation, they’re involved in content distribution.
They already have all of the international agreements in place and can already act as non-lending banks (they can issue money orders.)
Neither they or you have anything to lose from this deal and you both stand to gain a lot.